Brand Addiction in Consumption Culture and Effect on Personality
TÜKETİM KÜLTÜRÜNDE MARKA BAĞIMLILIĞI VE KİŞİLİKLER ÜZERİNE ETKİSİ

DOI : http://dx.doi.org/10.14225/Joh1019
Author : Hakan YÜKSEL -- Ülhak ÇİMEN
Number of pages : 593-604.

Abstract

Keywords

Consumption Society, Brand Addiction, Modernism

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