Abstract


A Research on the Twıtter Usage Practıces for Istanbul and Ankara Metropolıtan Munıcıpal Mayor Candıdates in Local Electıons Of March 31, 2019
With the development of communication technologies after the 2000s, there has been a transformation in political communication studies of political parties to use social media tools such as Facebook, Instagram, YouTube and Twitter. In recent years, a visible increase in the number of social media users has attracted the attention of politicians and political parties carried their election campaigns to the social media environment. The fact that the young population in Turkey is intensively using social media and voting for the first time made it compulsory for political parties take an active role in this field. In this study, the use of Twitter by Istanbul and Ankara Metropolitan Mayor candidates of People’s Alliance and the Nation’s Alliance in the context of 31 March 2019 local elections was investigated by making quantitative content analysis. In this context, the general views of the Twitter accounts of candidates, the user responses to the content sharing, the formal distributions of the shares, the headline tag usage rates, the mentioning usage rates, the distribution of tweets according to their topics have been analyzed and the findings of the study have been explained in the conclusion section. According to the results of the study, it was determined that the candidates of the Nation's Alliance got more interaction with the share of twitter than the candidates of People’s Alliance.

Keywords
Political Communication, Social Media, 2019 Local Elections, Twitter