MARKA DENEYİMİNİN DAVRANIŞSAL NİYET ÜZERİNDEKİ ETKİSİ: ALGILANAN HİZMET KALİTESİNİN ARACILIK ROLÜ (The Effect of Brand Experience on Behavioral Intention: The Intermediate Role of Perceived Service Quality) - Yusuf BAYRAKTAR - | Journal of History School