FİNANSAL KARARLARDA BİLİŞSEL VE DUYGUSAL FAKTÖRLERİN ROLÜ: TÜRKİYE'DEKİ BİREYSEL YATIRIMCILARIN DAVRANIŞSAL FİNANS AÇISINDAN DEĞERLENDİRİLMESİ (The Role of Cognitive And Emotional Factors in Financial Decisions: An Evaluation of Individual Investors in Turkey From A Behavioral Finance Perspective) - Melik YOLCİ - | Journal of History School