MARKA DENEYİMİNİN DAVRANIŞSAL NİYET ÜZERİNDEKİ ETKİSİ: ALGILANAN HİZMET KALİTESİNİN ARACILIK ROLÜ ̇, 3476-3498
The Effect of Brand Experience on Behavioral Intention: The Intermediate Role of Perceived Service Quality
http://dx.doi.org/10.29228/joh.62637
Yusuf BAYRAKTAR