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PAZARLAMADA DENEYİMSEL YAKLAŞIM: DÜNDEN BUGÜNE GELİŞİMİ VE GENİŞLEYEN ETKİ ALANI ÜZERİNE BİR İNCELEME ̇, 576-609
Experiential Approach in Marketing: A Review on It’s Development and Expanding Impact from Past to Present
http://dx.doi.org/10.29228/joh.55647
Halil Murat YAZICI -Burçin KAPLAN
Abstract
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