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DİJİTAL PAZARLAMA STRATEJİLERİNİN TÜKETİCİLERİN ANLIK SATIN ALMA DAVRANIŞLARINA ETKİSİ: SOSYAL MEDYA REKLAMLARININ ARACILIK ROLÜ ÜZERİNE AMPİRİK BİR ̇, 357-376
The Effect of Digital Marketing Strategies on Consumers’ Impulse Buying Behavior: An Empirical Investigation on the Mediating Role of Social Media Advertisements
http://dx.doi.org/10.29228/joh.79684
Yusuf KILIÇ -Yakup Durmaz
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