ANTALYA ÖRNEĞİNDE ŞEHİRLERİN MARKALAŞMASINDA DİJİTAL PAZARLAMA UYGULAMALARI: ALGILANAN FAYDA, MARKA MEMNUNİYETİ VE SOSYAL MEDYADA TAKİP NİYETİ̇, 1530-1554
Digital Marketing Applications in City Branding: Perceived Benefits, Brand Satisfaction, and Social Media Following Intentions in the Case of Antalya
http://dx.doi.org/10.29228/joh.80335
Fahrettin KAYAN