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İKONİK SANAT ESERLERİNİN MARKA İLETİŞİM STRATEJİLERİNDE KULLANIMI: ANLAM, KİMLİK VE TÜKETİṀ, 329-345
The Use of Iconic Artworks in Brand Communication Strategies: Meaning, Identity, and Consumption
Burak PEKÜN
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